STL Startup Week 2022

Understanding the dynamics of international business and the broader economy will help your business navigate VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environments to survive and even thrive. The world is interconnected and ever-changing, impacting enterprises at all stages through globalization, just as we experienced during the pandemic and the Ukraine-Russian conflict. The companies that outperform their peers in VUCA environments are generally proactive and agile and recognize the sensitivity and complexity of the global economy.

Juliana Scheidhauer, Founder & CEO of Reimagine Resources, a privately held global startup in St. Louis, will dive into building a business with a global mindset. A global mindset bolsters discernment of real-time market trends to make informed, critical, time-sensitive decisions. You will discover how international business impacts businesses and start-ups, learn what key indicators to watch for in the marketplace, know which valuable resources to pursue today, and create actionable items to implement now to mitigate global changes, diversify risk, and develop a worldwide expansion. Understanding the world around you and how it shapes your environment, business, and people is essential whether you are planning on building a massive global (or even galaxy-wide) corporation, a winning domestic company, or a successful hyper-localized business.