Juliana Scheidhauer is the Founder & CEO of Reimagine Resources, a privately held global startup in St. Louis. She started Reimagine Resources in 2021 as a fitness equipment business out of her apartment but soon upgraded to her parent’s and grandmother’s garages, porches, and basements shortly after that. She currently has an amazing team of three people and about 5,000 sq/ft of space in Fenton, MO. Reimagine Resources currently helps businesses and individuals find their ideal fitness equipment, service gym equipment, and upgrade/recycle their old equipment.

Juliana holds a bachelor’s degree in business with a focus in finance and an Executive Masters of International Business from St. Louis University. The EMIB program is ranked #8 in the nation and #1 in the region. She was recently named 10 under 25 for Innovators in the St. Louis Business Journal and is actively engaged in the St. Louis ecosystem.

Juliana enjoys spending time with friends and family outside of the business, exploring new places, and trying new things. She holds a black belt in combat martial arts and enjoys volunteering as a self-defense instructor for a local nonprofit. She also enjoys outdoor sports and riding her motorcycle.